Polling, internal rows and a difficult summer have challenged Reform UK’s image of unstoppable momentum. Farage remains the party’s defining figure, but that is also the risk: when one man is the brand, every problem lands on him. For much of its rise, Reform UK benefited from a story almost as powerful as any individual policy: momentum. The party was growing, the old parties were retreating and Nigel Farage seemed to dominate the political conversation..